CROP SWAP
CROP SWAP
Problem
Modern food habits often favour a limited variety of ingredients, contributing to biodiversity loss and reduced environmental resilience. Crop Swap aims to encourage small, everyday food swaps that support biodiversity without compromising on taste or convenience. The challenge was to create an accessible, engaging app that makes sustainable food choices feel simple, achievable and rewarding.
Solution
I developed a cohesive brand identity across a mobile app, website and supporting touchpoints, making sustainable ingredient swaps feel simple, accessible and enjoyable.
Visual Identity: Used original photography to create a natural, optimistic identity rooted in the British landscape.
Colour: A soft, earthy palette inspired by British fields keeps the focus on natural ingredients while creating a calm, approachable feel.
Design Concept: Clean layouts and intuitive interactions make ingredient swapping effortless, reinforcing the idea that small changes can make a big impact.
Tone & Personality: Friendly, educational and encouraging, making sustainable choices feel achievable rather than overwhelming.
