Anti Social Social Club

Problem

This project reimagines Anti Social Social Club as a premium premixed cocktail delivery service, transforming its streetwear identity into a lifestyle brand that celebrates staying in. Challenging the social expectation that nightlife defines a good time, the rebrand embraces more relaxed ways of connecting. Inspired by my own university experience, where going out often felt like a social obligation, I wanted to celebrate the freedom to socialise on your own terms.

Solution

I developed a bold, expressive identity system spanning cocktail packaging, mobile app design and promotional campaigns.

Illustration: Created bespoke cocktail illustrations, giving each drink its own personality while providing a versatile visual asset across brand touchpoints.

Colour: Used a vibrant, energetic palette to capture the spirit of nightlife and reinterpret it for a more relaxed, stay-in experience.

Typography: Inspired by the rising bubbles in cocktails, the rounded, fluid typography adds movement, playfulness and personality.

Brand Personality: Bold, playful and sociable, balancing the energy of nightlife with the comfort of staying in.