Anti Social Social Club
Anti Social Social Club
Problem
This project reimagines Anti Social Social Club as a premium premixed cocktail delivery service, shifting the brand from its streetwear origins into a lifestyle concept that embraces a quieter kind of socialising. The rebrand challenges the expectation of nightlife as the default social norm, instead celebrating the value of staying in, connecting with friends in a more relaxed setting, and removing the pressure to participate in traditional clubbing culture. Inspired by my own university experience—where going out often felt like a social requirement—I wanted to create a brand that affirms alternative ways to enjoy community, comfort, and good drinks on your own terms.
Solution
I created a bold, expressive identity system that includes packaging, an app, and promotional materials:
Visual Identity: Developed a complete brand with packaging, mobile app design, and campaign posters.
Illustration: Drew custom illustrations for each cocktail, giving every drink a unique personality. These assets are flexible and used consistently across multiple touchpoints.
Colour: Bright, energetic colours to reflect the fun and vibrancy of nightlife, reinterpreted for a stay-in setting.
Typography: Inspired by the rising bubbles in drinks: rounded, fluid, and dynamic to convey movement and playfulness.
Tone & Personality: The brand feels bold, social, and fun.
