Champion wanted a new marketing concept to re-ignite their target 18-25-year-old market using digital technologies/platforms.
They were open to:
Comunity focused ideas
Champion X Urban Outfitters concept overview PDF
We came up with the idea of a collaboration between Chanpion and Urban Outfitters. Creating a vintage style collection of clothing as well as having a Tiktok trend to create videos with the clothes from the collection.